About the project
Brand design
Vertical House of Pole
About the project
Brand design
Vertical House of Pole
Overview
Vertical is a growing Pole Dance studio in Bahía Blanca, Argentina, where multiple Pole disciplines are taught.
Research & ideate
Concept
Research & ideate
Concept
As every new brand there was a search for an unique identity.
The brand needed to represent the technical aspects of Pole Dance, and its artistic side, while reflecting the variety of disciplines taught.
Mix, match and implement
Design
Mix, match and implement
Design
Typography
A modern sans-serif condensed typeface give life to the logo reinforcing the idea of verticality.
Isotype design
Fot the isotype and its union with the typography there's the synthesis of a pole dancer doing a figure up the I in the middle of the word.
Color palette
A color palette inspired in neon lights is attractive for the target audience and allows many applications for the brand.
Into real world
Result and applications
Into real world
Result and applications
Branding
The final logo and iso are applicable across different media like socials, street signs, clothes and water bottles.